Hi, I’m Jason McCullough, a Digital Marketing Strategist for Business Owners
In a nutshell, I help brands drive consistent growth for their business by creating and maintaining lead management programs that reduce the sales cycle.
I use paid advertising methods and multi-channel touch points (email, sms, and other automations) to help increase close ratio.
The main thing that I am responsible for is results. You can depend on me to monitor your funnel metrics and review them with key stakeholders. This will enable me to get feedback on performance, make recommendations along the way on how to improve at each stage. I’ll also test one thing at a time to find out what is working and what isn’t.
I partner with sales, management, and other key departments to create a digital marketing roadmap and the best lead management experience that will help us drive quality traffic to meet a lead cost and an expected ROI.