Hi! I’m Jason McCullough

I help small companies build revenue-driving marketing departments without the overhead of a large team. Unlike most marketing leaders, I work hands-on daily and manage agencies, freelancers, and vendors to ensure results.

Jason is very a talented digital marketing and multimedia professional. As a Marketing Director, I worked with him for three years. He is a team player who provides strategic insights and contributions to projects that help grow the business.

Mark Yosick

Senior Director of Marketing,

A Little About Me

I’m a marketing director based in Atlanta, and I’ve led marketing for brands where the sale is a big decision.

What I care about most is giving leadership numbers they can act on: which channels bring in buyers, what a lead really costs, and where the next dollar should go.

I’m looking for an in-house role where marketing answers for revenue, not just clicks, and where I can build the team and the system together.

Selected Results

Digital revenue up 75% in two years after a full-funnel rebuild

A family-owned home products manufacturer had plenty of leads but few buyers. I rebuilt the offer, landing pages, ads, tracking, and retargeting so sales spent time on people ready to buy.

2.7× more website leads, built for how older buyers decide

I replaced a generic “Free Quote” offer with one built around how older buyers decide, then redesigned the pages for clarity. The result: fewer tire-kickers and fewer wasted appointments. Sales said leads knew what they were getting before the first call.

Two new channels, $682K in sales, every dollar traced

I launched a Facebook lead program and live chat and voice lead capture, then connected the CRM so closed deals flowed back to their source. Facebook grew to the #1 paid lead source.

How I Lead Marketing

I treat marketing as a system. When the offer, the pages, the tracking, and the follow-up all work together, lead quality goes up and revenue gets predictable.

Accountable to revenue. I report on pipeline and closed deals, not impressions. I sit down with sales to define what a good lead looks like, then build toward it.
System first, then scale. I fix the offer, the page, and the tracking before adding budget. More spend on a leaky funnel just buys more leaks.
Built for the real buyer. High-ticket buyers are cautious and slow, and many are older. I write and design for clarity over cleverness.
Strategy and execution. I can set a plan with leadership in the morning and launch the campaign that afternoon.
Lean by design. I use AI, automation, and strategy, and content to get more from a small budget. When a project needs outside help, I bring in contractors, freelancers, and vendors, and I manage them to the same results I hold myself to.

But don’t take my word for it...

On a personal note, I very much enjoyed working with Jason and would love to work with him in the future. I would highly recommend Jason for any digital strategist, digital marketing, or web development position.

Basil Beighey

Marketing Director

I’ve worked with Jason for close to three years, and he consistently brings clarity to complicated marketing challenges. He can think strategically, but he also rolls up his sleeves and executes the work himself. He improved our funnel, our tracking, and the quality of our inbound leads. Strong performer and an easy person to trust with big responsibilities.

Dominic Telymonde

VP of Sales

Jason is one of the most steady and reliable marketers I’ve worked with. He understands how to build and run a full-funnel system, and he does it with very limited resources. Clear thinker, strong executor, great teammate.

Michael Crowley

Director of eCommerce

Hiring someone to own marketing?

If you need a marketing leader who will build the system, run it, and answer for the results, I'd like to talk.