Hi! I’m Jason McCullough

I help factory-direct and manufacturing brands grow with performance-driven marketing systems.

Jason is very a talented digital marketing and multimedia professional. As a Marketing Director, I worked with him for three years. He is a team player who provides strategic insights and contributions to projects that help grow the business.

Mark Yosick

Senior Director of Marketing,

What I Do

I focus on practical, hands-on marketing work that actually supports revenue. I build systems that make lead flow predictable and easier for teams to use.

Here’s the work I do best:

Building full-funnel marketing systems
Driving high-intent leads through Meta, Google, and Microsoft
Improving landing pages and message clarity
Fixing tracking and tightening attribution
Strengthening offers and qualification
Setting up retargeting that brings buyers back
Managing Hubspot, CRM, and Marketing Automation workflows
Running paid media day to day
Getting things done with limited resources

My goal is simple: make marketing stable, measurable, and useful.

How I Work

I look at marketing as a system. When the system is clear and running the right way, lead quality improves, conversion goes up, reporting makes sense, and revenue becomes more predictable.

Here’s how I work day to day:

I’m hands-on and detail oriented
I communicate clearly with sales and leadership
I focus on what the buyer needs to see to feel confident
I build first, then improve as the data comes in
I use data to stay grounded but don’t overcomplicate it
I’m comfortable owning the entire marketing function when the team is small

I work best on small teams that need a steady, reliable marketer with a broad skill set.

Selected Work

Full-Funnel Rebuild for a Factory-Direct Home Product Brand

I rebuilt the digital funnel from the ground up—ads, landing pages, tracking, offers, and retargeting—to improve lead quality and make revenue more predictable.

Landing Page + Offer Optimization

I redesigned senior-friendly landing pages and tightened the offer so the company could convert more qualified leads and waste fewer appointments.

Paid Media + Tracking Alignment

I restructured Meta and Google campaigns and fixed attribution issues across GA4, HubSpot, and the ad platforms to improve accuracy and make reporting useful again.

PRACTICAL — I solve real problems with clear systems, not guesswork.

HANDS-ON — I plan the strategy and execute it myself—ideal for small teams.

DATA-AWARE — I use tracking and attribution to drive decisions that actually help sales.

BUYER-FOCUSED — I build funnels around how real people research, compare, and buy high-ticket home products.

RESOURCE-EFFICIENT – I get more done with less using AI, smart processes, and repurposed assets.

But don’t take my word for it...

On a personal note, I very much enjoyed working with Jason and would love to work with him in the future. I would highly recommend Jason for any digital strategist, digital marketing, or web development position.

Basil Beighey

Marketing Director

I’ve worked with Jason for close to three years, and he consistently brings clarity to complicated marketing challenges. He can think strategically, but he also rolls up his sleeves and executes the work himself. He improved our funnel, our tracking, and the quality of our inbound leads. Strong performer and an easy person to trust with big responsibilities.

Dominic Telymonde

VP of Sales

Jason is one of the most steady and reliable marketers I’ve worked with. He understands how to build and run a full-funnel system, and he does it with very limited resources. Clear thinker, strong executor, great teammate.

Michael Crowley

Director of eCommerce

I’m a Senior Marketing Manager with experience in factory-direct products, high-ticket home services, medical devices, and avionics. I’ve spent years running full-funnel marketing as a team of one, developing the systems companies depend on to generate qualified inbound leads.

I work well in environments where I need to think strategically and then actually do the work—ads, landing pages, tracking, creative, and reporting.